#1 ingredient in the Transparent Nutrition Antibiotic Free Chicken and Brown Rice Diet and the Transparent Nutrition Organic Chicken and Brown Rice Diets. The chickens are humanely raised, antibiotic free and certified by the Global Animal Partnership. For more information, visit


#1 ingredient in our Wild-Caught Alaskan Cod Diets. The cod is sustainably fished and certified by the Marine Stewardship Council (MSC). For more information, visit
Chicken meal is simply dehydrated chicken meat. It provides roughly 4 to 5 times the nutrients as the same weight of chicken meat because most of the water has been removed. The chicken meal in the Transparent Nutrition Diets is antibiotic free.
The whitefish meal used in Transparent Nutrition Diets originates from fisheries certified by the MSC. High-quality fishmeal normally contains between 60% and 72% crude protein by weight.
The chicken liver used in Transparent Nutrition is from the same antibiotic free chickens mentioned above. Dogs and cats demonstrate a high palatability preference for chicken liver. Liver is known for being a rich dietary source of minerals like iron, zinc, selenium and copper and is a rich and high quality source of protein.
Chicken liver meal is created from clean and undecomposed chicken liver tissue. Chicken liver meal is used primarily as a flavor enhancer.

Carbohydrates & Fiber

Brown rice is the main carbohydrate utilized in the chicken based Transparent Nutrition Diets and is considered a grass, not a grain. It is rich in proteins, thiamine, calcium, magnesium, fiber, and potassium. Brown rice is also an excellent source of anti-oxidants and is high in fiber.
Oat groats are a gluten free, nutrient dense whole grain source. They include the cereal germ and fiber-rich bran portion of the grain, after the less nutritious hull is removed.
Tapioca starch is a starch extracted from the cassava root (Manihot esculenta). It is native to the North Region of Brazil, but is a staple food in many world regions.Now produced in the United States, tapioca is one of the purest forms of starch-based nutrients.
Provides a good source of carbohydrates and fiber.
A nutritive grain providing a source of protein and fiber.
Flax is an excellent fiber source and provides a natural source of essential fatty acids and lignans.
Some people confuse beet pulp with the common garden vegetable, but beet pulp is not the same. Beet pulp starts as the extraction of raw sugar from commercially grown sugar beets. After the sugar has been extracted, the remaining pulp contains very little sugar, but is valuable as a fiber and energy source. Beet pulp is also known to confer and maintain health benefits to the gastrointestinal tract.
Dried peas belong to the family of pulses, which also includes lentils, chickpeas, and beans. Peas are an excellent source of carbohydrates, antioxidants, fiber, protein, and essential vitamins and minerals which provide benefits for the digestive system.

Fats & Natural Preservatives

Provides a good source of energy and flavor.
An excellent source of fat for energy, high in omega-3 fatty acids, and a natural Vitamin E preservative.
A natural flavor enhancer containing high levels of Vitamin K and polyunsaturated fatty acids.
Lecithin is a generic term to designate any group of the fatty components of animal and plant tissues, which are amphiphillic, meaning they attract both water (hydrophilic) and fatty substances (lipophilic). Lecithin is a rich and varied source of healthy dietary fats and an important dietary source of several active needed for several physiological purposes, including cell membrane signaling and cholinergic neurotransmission.
Inositol or its phosphates and associated lipids are found naturally in many foods, in particular fruits like cantaloupe. Inositol plays a large role in normal body system functions like insulin signal transduction, nerve conduction, intracellular calcium concentration control, maintenance of cell membrane potential, the breakdown of fats, and gene expression.

Vitamins and Minerals

Pantothenate is a water-soluble form of Vitamin B5 and is an essential nutrient. Animals require pantothenic acid to synthesize coenzyme-A (CoA), as well as to synthesize and metabolize proteins, carbohydrates, and fats.
Citric acid is derived from citrus fruits and is one of two natural preservatives in the Transparent Nutrition diets. There are no artificial preservatives in these diets.
Tocopherols are forms of Vitamin E and are the second class of natural preservatives in the diet lines. There are no artificial preservatives in these diets.
Calcium carbonate is the main component of shells of marine organisms, snails, and eggshells. Calcium carbonate is commonly used medicinally as a calcium supplement or as an antacid. It acts as a natural source of the much needed calcium ion which builds bone, regulates all cellular and neurologic processes, and allows for the rapid growth phases in puppies and kittens.
Potassium chloride is a form of salt that dissolves readily in water. The right amount of salt is necessary for a balanced diet, while the salt-like taste enhances palatability.
Choline chloride is an important mineral organic compound and salt.
Taurine is an organic compound, which is widely distributed in tissues. It is a major constituent of bile and has many fundamental biological roles, such as conjugation of bile acids, antioxidation, osmoregulation, membrane stabilization, and modulation of calcium signaling. Taurine is an essential dietary requirement for feline health and is important in dogs. It is now a requirement of the Association of American Feed Control Officials (AAFCO). Any dry or wet food product labeled approved by the AAFCO should have a minimum of 0.1% taurine in dry food and 0.2% in wet food. It is essential for cardiovascular function, and development and function of skeletal muscle, the retina, and the central nervous system. Cats cannot synthesize taurine and its absence causes the retina to slowly degenerate, causing irreversible blindness. It will also cause fur loss and severe tooth decay. Decreased plasma taurine concentration has been demonstrated to be associated with feline dilated cardiomyopathy, a fatal heart condition in which the heart chambers dilate and become unable to pump blood.
Ascorbic acid is a naturally occurring organic compound with antioxidant properties.
Zinc proteinate is the final product resulting from the chelation of zinc with amino acids and/or partially hydrolyzed proteins. It is used as a nutritional animal feed supplement, formulated to prevent zinc deficiency in animals. Zinc is responsible for many important physiologic processes.
Zinc sulfate is an inorganic compound. It is on the World Health Organizations List of Essential Medicines, which represent the most important medications needed in a basic health system. In this case, it is used to prevent zinc deficiency.
These are chelated minerals, bound to proteins, that provide a highly absorbable form of the important and essential minerals of Manganese, Iron, and Calcium. Chelated minerals are the preferred way to include minerals in pet food formulations, but they are more expensive. We use a combination of both chelated and nonchelated minerals in order to provide high quality, easily digested and absorbable nutrition while still being able to offer a high quality and affordable pet food.
Iron sulfate is a salt that is used to treat or prevent iron deficiency. Iron is an essential element for blood production. About 70 percent of the body’s iron is found in the hemoglobin in red blood cells and in muscle cells. Hemoglobin is essential for transferring oxygen in your blood from the lungs to the tissues.
Vitamin B3 is an organic compound and is an essential nutrient that Converts food into glucose, used to produce energy and produces macromolecules, including fatty acids and cholesterol.
Vitamin B1 is the preferred form of the vitamin for food fortification. Thiamine can be found naturally in foods like grains, eggs, legumes, yeast, molasses, pork and animal organ meats. It is named B1 because it was the first B vitamin discovered. Thiamine is found in both plants and animals and plays a crucial role in certain metabolic reactions. Your body needs it to form adenosine triphosphate (ATP), which every cell of the body uses for energy.
Biotin is a coenzyme for carboxylase enzymes, involved in the synthesis of fatty acids, isoleucine, and valine, and in gluconeogenesis. Biotin deficiency can have life threatening effects if not treated and is 100% preventable with proper supplementation of pet foods.
Vitamin B2 is the central component of the cofactors FAD and FMN and is required for the activation of other vitamins.
Vitamin B6 is a coenzyme for synthesis of amino acids, neurotransmitters (serotonin, norepinephrine), sphingolipids, and aminolevulinic acid. It is needed for normal brain development and function.
Vitamin B9 is essential for intestinal health and must be provided in daily pet foods.
Standard source of manganese that nourishes the brain and nervous system and aids in fat and sugar metabolism.
Standard source of zinc, protects against free radicals, essential to insulin formation and immune function.
Sodium selenite provides the essential dietary mineral selenium in a salt form that is readily utilized by the animal. Because selenium is an essential element, sodium selenite is an ingredient in some food supplements.
Monosodium phosphate is composed of two essential nutrients; phosphorus and sodium. It also assists in creating the shape of the kibble.